Boost Efficiency and Profitability This Fall

September marks a strategic time to evaluate your workflow and consider capital equipment investments. Whether you're preparing for the holiday rush or positioning your business for long-term growth, the right equipment upgrade now can pay off in speed, quality, and profitability.

How the Right Tools Drive Business Growth

  • Work Faster & Smarter

    Modern equipment helps you reduce downtime, automate repetitive tasks, and improve throughput—so you can process more jobs in less time with fewer errors and waste.

  • Stay Competitive

    Upgrading your equipment helps you meet customer demand faster, offer more customization, and stay ahead of industry trends—all critical in today’s fast-moving market.

  • Increase Profits

    Efficient equipment expands your capabilities while reducing overhead and outsourcing expenses. Deliver higher-value work and unlock faster returns on your investment.

  • Empower Your Team

    New tools improve safety, comfort, and efficiency for your staff. They also help fill gaps by automating low-skill tasks and freeing up time for your team to focus on more meaningful work.

  • Improve Quality Control

    Well-calibrated, high-performance tools help ensure accuracy and repeatability - minimizing errors, batch variations, and remakes while strengthening your brand’s reputation.

  • Finance With Flexibility

    Take advantage of financing options that spread costs over time and may offer tax benefits—so you can upgrade without compromising cash flow that could be used for growth.

Invest Now, Reap the Rewards Later

Smart capital investment today can fuel tomorrow’s growth. By upgrading your equipment now, you'll be well-positioned for seasonal demand, more efficient operations, and long-term growth. Whether you're looking to improve quality, speed, or profitability, capital equipment investments are a smart way to position your business for success into next year and beyond.

Popular Equipment That Can Transform Your Company

Not sure where to start? Here are a few customer-favorite investments that regularly pay for themselves:

  • Laser Welders

    Laser welders eliminate the need to outsource repair work and allow for same-day service. They’re perfect for everything from ring resizing to re-tipping prongs - offering precision with minimal heat impact.

    • In-house repair = faster turnaround and fewer outsourcing fees
    • Enables upselling of repair services
    Learn More

  • Laser Engraving Machines

    From personalization to branding, laser engravers open the door to new revenue streams. Add initials, logos, or decorative designs on metal, glass, acrylic, and more.

    • Offer in-demand customization services
    • Diversify product offerings without adding inventory
    Learn More

  • Casting Equipment

    Bring casting operations in-house to reduce lead times and gain total control over quality. For jewelers creating custom pieces or short-run production, this move can be transformative.

    • Save time by avoiding third-party delays
    • Lower production costs and improve consistency
    Learn More

  • Disc Finishers

    Disc finishers can drastically cut finishing and polishing time. These machines are ideal for shops with high output or batch production workflows.

    • Reduce finishing labor by up to 75%
    • Free up time for higher-value tasks
    Learn More

Q&A: What Business Owners Are Asking

What is the best equipment investment for a small jewelry business?

It depends on your goals, but many small shops see the greatest return from tools that increase efficiency or reduce outsourcing—like laser welders, small casting machines, or polishing systems. These tools often expand what you can offer your clients, which translates into more sales and repeat business.

What if I’m not ready to pay upfront?

No problem. Gesswein offers financing so you can get equipment now and pay over time. Please reach out to us directly for inquiries and questions.

Is capital equipment tax-deductible?

Often, yes. Section 179 of the IRS tax code allows businesses to deduct the full purchase price of qualifying equipment. Be sure to consult your accountant to confirm what applies to your situation.

Have Questions About Equipment?

Talk to one of our experienced sales reps. We’re here to guide you through the options and help you make the right investment for your business.

Contact Us